The article is dedicated to analyzing the changes in museum design in the context of the rapid integration of digital technologies. It examines the ways of integrating multimedia systems, virtual and augmented reality into the architectural structure of museum spaces. Based on the analysis of domestic and foreign examples, new approaches to exhibition formation are identified, built on principles of flexibility, interactivity, and immersiveness. The emphasis is placed on the changes in typological models of museums: from traditionally hierarchical to adaptive, transformable formats. Special attention is given to the evolving role of the architect, acting as a mediator between digital scenarios and spatial expression. As a result, the museum of the future is envisioned as a complex spatial-technological ecosystem, in which architecture becomes an active participant in communication with visitors through digital content and technological interfaces.

Keywords: typology, digitalization, museum, immersiveness, architecture, multimedia, museum of the future, design, digital exhibition, exhibition space